The Digital Imperative

Every generation of business leaders faces its distinctive challenge. For today’s generation, that challenge is the relentless pace of digital innovation. We call it the digital imperative. Digital technology and advanced analytics are disrupting and transforming how companies work, compete, and create value. How can companies change the game and create lasting business value?

Designing & creating advances in Data Intelligence

In today's digital age, having an advanced data analytics ecosystem is imperative to a successful business. We provide transformative data strategies and solutions to advance analytics-driven businesses. We implement enterprise innovation for all things data and the cloud



Using the latest advances in digital technology and analytics,ACAL works with companies to rewire the organization and create new sources of value and growth in the core business. Our distinctive foresight-driven approach empowers clients to seize future growth opportunities and develop optimum growth strategies to win in tomorrow's marketplace. We build and execute strategies to capture opportunities and offer solutions for growth tracking and sustainability.

We understand that growth is not one-dimensional and comes from a wide range of key sources, including market, category, consumer segment, need state, occasion, channel, and trend. We assess future growth potentials by understanding the connections among these sources to help you see the current and future impact on your business.

Technology is driving the digital imperative. But that doesn’t mean there are turnkey technical solutions. Winning at digital transformation requires strategic thinking and deep insight into business fundamentals and the dynamics of competitive advantage.

How companies craft a strategy in the digital age also needs to change. The economics of digital transformation are rapidly evolving, enabling new moves and transforming entire industries. As a result, digital strategies need to continually adapt in order to seize new opportunities. Whether it is tracking the latest megatrends or identifying new areas for breakthrough business innovation and corporate venturing, ACAL helps companies make the most of today’s opportunities while positioning themselves for tomorrow’s.


Digitize Your Core

Meeting the digital imperative requires fundamentally transforming the business to make it leaner, more agile, and more cost effective. ACAL helps companies accelerate the adoption of key digital and analytics capabilities and processes.

One of the biggest challenges of the digital imperative is to leverage the growing mass of customer data by using advanced analytics techniques to translate that data into business insight. ACAL designs data-driven strategies to transform your business, and we provide targeted expertise in analytics to help solve your toughest problems.

Create Value From Data

Build an Ecosystem

Digital mastery isn’t only about technology, strategy, and operations; it is also about people and organization. Companies must assemble multidisciplinary teams with the right mix of business and technical skills and forge new kinds of partnerships so they can leverage the latest capabilities. ACAL’s digital business teams bring that mix to our clients, and our build-operate-transfer approach embeds those skills and capabilities in the client organization.

Spend less time acquiring and cleaning data and spend more time getting insights from data


The digital realm is pervasive—and always in a state of transformation. But many companies continue to struggle to get the basics right, and there are still too few digital success stories considering the opportunities out there.

To capitalize on the potential of the digital landscape as it shifts and grows, it is essential to understand the accompanying changes in consumer behavior. This means knowing where and how to interact with consumers, both online and off.

The Center for Customer Insight powers insights that have a widespread impact on the digital world of governments, education, consumer goods, and retail, among others. We also uncover the digital habits of consumers in emerging markets.


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All rights reserved.