Driving competitive advantages

ACAL Consulting Design Services arms its clients with the tools they need to drive competitive advantages. We provide corporate rebranding, marketing strategy, competitive analysis, brand positioning, training, design and conduct research with one goal in mind: To increase market share for our clients. We are experts in the science of persuasion, and have proven it with brands and companies across Kenya. Our strategists uncover the fears, aspirations and belief systems of your target audiences and then we infuse those understandings into the DNA of your brand position so your brand creates real preference.

Strategies & tactics that work

We don’t simply create a static image like other brand companies. We create actionable strategies that move the target audience to covet you and create lasting preference. Our brand company delves deeper into all the emotional interactions with your brand.

Smart companies see change as the avenue to increase market share. They have come to us to guide them through it and take advantage of those changes. Our strategists come from some of the finest branding companies, advertising agencies, marketing companies and consulting firms from across the globe. We have come together at ACAL to turn the world of branding upside down and engage in work that utilizes brand anthropology to guide the changes needed if you are to become more important to those that you need to influence. Because we look at your brand organically, digging deep to analyze your strategy from the perspective of the target audience we are different from any other brand company. Our work begins and ends with your target audience.

Our strategic work is persuasive. Most of the time other brand companies take their cues from you. They pursue positions that have the most meaning to the client. That is why so much brand work turns into chatter that ends up preaching to the choir, simply talking to current customers, not the customers they can attract from the competition. The most important target audience is the customer of the competitive brands.

We develop strategic positions that have significant meaning to the target audience you need to influence, recommending strategies so you own that position in the market. With ACAL, you are armed with specific and actionable tactics and strategies, as well as a strategic position you can implement immediately to increasing your market share.

Why ACAL Consulting Design Services?

We have a passion for big ideas, little details, and a better approach to creating world class brand solutions.

We take the familiar and re-evaluate it, we breath new life into things that other people might otherwise overlook. We look for design solutions that are memorable, timeless, and communicate with high-speed efficiency. Maximum heart; minimal fluff. Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

What makes us good is our ability to take their complicated marketing challenges and turn them into compelling conversations that people listen and respond to. How we do it is just a matter of asking the right questions and knowing your business inside out – something we’re really good at. Once armed with all the knowledge and insights we need about your business we Plan. Create. Deliver, to achieve the desired engagement and maximise ROI.

ACAL CONSULTING DESIGN SERVICES is as much process-driven as results-oriented: we understand that the best design comes not from a predetermined aesthetic, but reveals itself through a process of discovery.

WE target a precise group of prospects, highlight consumer-centered benefits, present solutions to specific problems, and use unique words and imagery to move people to action. Anything less is decoration.

Designing Brand Identities

Our Clients

Donors funding some of our clients


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Contact us

ACAL Place, Victoria Office Suites

Riverside Drive Nairobi.

P.O Box 20382 – 00100 Nairobi, Kenya


Tel: (+254) (0) 20 201 3480

Alt: (+254) (0) 20 201 3488

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